Joyce Los Angeles
Joyce is a Soul & Seafood restaurant in the heart of Downton Los Angeles. It is celebrated for its unique approach to southern food, sustainable sourcing and sophisticated ambiance. The restaurant has earned a loyal following through its crafted dishes, but its digital presence did not fully reflect the refinement and creativity that define the restaurant.
/// Joyce’s social media strategy relied heavily on influencers, which, while providing some visibility, lacked consistency in visuals and messaging. The brand’s unique voice and tone were getting lost, and the content wasn’t resonating with the target audience as much. Joyce needed a cohesive, authentic strategy to better reflect its identity and drive engagement.
/// We overhauled Joyce’s social media direction by focusing on Instagram Reels to authentically tell the brand’s story. The content was crafted to highlight the love behind every dish and cocktail, ensuring a polished, cohesive, and visually stunning presence. The goal was to create content that captivated their audience while staying true to Joyce’s unique identity. This meant a heavy focus on visual quality.
/// In just two months, the impact was undeniable: Joyce’s social media presence became more refined, consistent, and aligned with its brand values, driving higher engagement and connecting more deeply with their audience. They saw a 62.7% increase in non-user engagement and a 42% increase in viewership.
