Kuya Lord
Kuya Lord, led by Chef Maynard Llera, brings a modern twist to traditional Filipino cuisine, earning accolades for its innovative approach. Despite its strong reputation in Los Angeles, Filipino cuisine remains niche in the broader culinary landscape, and Kuya Lord needed a compelling visual presence to expand its reach.
/// While Kuya Lord was celebrated in reviews and articles, there was a lack of video content that could showcase its story and the depth of Filipino cuisine. The challenge was to create content that would resonate with a broader audience and elevate Chef Maynard’s profile.
/// Featured Chef Maynard’s journey, the artistry of his dishes, and the cultural significance of Filipino cuisine on Only Where To Eat. This documentary was paired with Instagram Reels designed to spotlight the vibrant flavors and textures of the food, capturing the authenticity, innovation, and community that Kuya Lord represents.
/// The documentary received over 100,000 views on YouTube, introducing Kuya Lord to a larger audience and earning praise for its authenticity. Chef Maynard’s profile was elevated, contributing to his recognition as a key figure in LA’s culinary scene, eventually earning a prestigious James Beard Award. The project helped bring Filipino cuisine into the spotlight as an integral part of LA’s food culture
