Spoon & Pork
Spoon and Pork, a beloved Filipino restaurant in Los Angeles, gained critical acclaim after opening just before the COVID-19 pandemic. Despite the challenges, the restaurant received praise from major outlets like the LA Times, New York Times, and Michelin, earning recognition for its flavorful, innovative take on Filipino cuisine
/// While Spoon and Pork had garnered critical acclaim, their story of humble beginnings—starting as a food truck and later transitioning to a brick-and-mortar location—had not been fully told. They needed a way to share their journey and inspire a broader audience.
/// We created a documentary highlighting the owners’ inspiring story, from their humble food truck beginnings to becoming celebrated chefs with a successful brick-and-mortar restaurant. The documentary, featured on YouTube, captured their passion and perseverance, while Instagram Reels showcased their dishes and energy, reflecting the essence of their journey.
/// The YouTube documentary generated 250,000 views, telling the story of Spoon and Pork's rise to culinary fame. Additionally, social media reels attracted 50,000 views, significantly boosting their online presence and connecting them with a wider audience. The success of the content helped further solidify Spoon and Pork’s place in LA’s vibrant culinary scene
